Vibe magazine recently announced a restructuring in response to two years of nearly 20% drops in advertised pages. Vibe made all of the right moves to preserve the print publication, including reducing circulation from 800,000 to 600,000. Printing more copies than can be supported by ad dollars, newsstand purchases, and subscriptions would only lead to hemmorhaging money and cutting corners elsewhere. Vibe also deserves kudos for taking creative measures to retain its staff. Rather than simply reducing headcount and crushing morale and productivity in the process, Vibe reduced the work week to four days and lowered salary by 10% - 15%. Staff gets to keep their jobs and Vibe still can produce the same quality content its readers love the magazine for.
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