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Monday, July 27, 2009

New Pew Report: African Americans Most Active Users of Mobile Web

Via: blackweb20.com



Pew Internet & American Life Project has released a new report on users of wireless Internet. Based on the findings of an April 2009 daily tracking survey, the results of the report were gleaned from data from telephone interviews conducted by Princeton Survey Research International between March 26 to April 19, 2009, among a sample of 2,253 adults, 18 and older.



The survey revealed:

* 56% of adult Americans have accessed the internet by wireless means, such as using a laptop, mobile device, game console, or MP3 player.

* The most prevalent way people get online using a wireless network is with a laptop computer; 39% of adults have done this.

* One-third of Americans (32%) have used a cell phone or Smartphone to access the internet for emailing, instant-messaging, or information-seeking. This level of mobile internet is up by one-third since December 2007, when 24% of Americans had ever used the internet on a mobile device. On the typical day, nearly one-fifth (19%) of Americans use the internet on a mobile device, up substantially from the 11% level recorded in December 2007. That’s a growth of 73% in the 16 month interval between surveys.

African Americans are the most active users of the mobile internet – and their use of it is also growing the fastest. This means the digital divide between African Americans and white Americans diminishes when mobile use is taken into account.



* 48% of Africans Americans have at one time used their mobile device to access the internet for information, emailing, or instant-messaging, half again the national average of 32%.

* 29% of African Americans use the internet on their handheld on an average day, also about half again the national average of 19%.

* Compared with 2007, when 12% of African Americans used the internet on their mobile on the average day, use of the mobile internet is up by 141%.

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