Branding for Sean John's new Fragrance
I AM KING
Diddy will appeal to aspiring men with this new fragrance, images of power and grandeur couldn't have been more vivid with images of Combs on his 178-foot superyacht floating in the French Riviera. In the next scene he's cuddling with supermodels Bar Rafael and Ana Paula while dressed in a tuxedo. He parts the azure waters of the Mediterranean on a Jet Ski. He rides in a Helicopter and then shows up to the craps table in Monte Carlo’s Casino de Paris. The video above was a reported $750,000 dollar venture project, the destinations, the people hired etc.
The images in the video depict P. Diddy as “the ultimate man of power" and the narration by Diddy conveys in an almost inspirational video kind of way. I thought the promotional video (above) was well put together. The new scent is expected to gross a near $100 million, a follow up to his previous popular fragrance, Unforgivable.
I Am King will hit Macy’s department stores in December and is set to go worldwide in February. Diddy is also planning for the ladies’ version of the fragrance called I Am Queen in 2009. The Mogul says: “If I say, ‘I am not going to succeed, I’m a loser,’ then that’s what I am going to be,” said Diddy about the names of the scents. “If we say we’re kings and we say we’re queens, that’s what we’re going to be. It has nothing to do with being arrogant.”
I believe...therefore I am...
I AM KING...
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