He poses the question to you...
Now I'm gonna break it down for all of the marketing types who are just like me. If you decide to come up with your own fragrance one day, it would be good to take a mental note of how Diddy does it...if you've read the ingredients list for I AM KING you'd crack a little smile (atleast I did) it reads a little something like this:
Cranberry, "a proprietary Imperial French berry note", premium Champagne-crème de cassis-kir royale, cooling Mediterranean water, key lime pie, and lemon cream. Other, more ordinary notes include, tangerine zest, orange, labdanum, cedarwood, vetiver, white moss (white musk?), and sandalwood.
However, after smelling I Am King, I think either Combs is trying to fool us or has been fooled himself by Estée Lauder’s perfume team of Karyn Khoury and Trudi Loren, because there’s certainly no discernible champagne (sparkle), labdanum (depth), crème de cassis (liquor-y richness) or sandalwood (or any real wood) in this fragrance, but it sure is worded nice isn't it? LOL
Scenes from his website: seanjohn-iamking.com
Irregardless of what I think...Combs is a king when it comes to marketing and self promotion; first-year sales of I Am King are expected to exceed $100 million globally. My only criticism with the marketing approach is that the ads could come across as being out of touch with the current economy, Combs maintains that it is an “affordable indulgence.” It will go into broader general release in February of 2009; and the I Am King Eau de Toilette is about $54-72; bath and body products are also available.
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