I personally couldn't be happier for what's ahead in 2009...because I am a student of music and it's entertainment marketing in general. I am in the business of developing artists, and transitioning them through what is marketably viable for today's music scene - where record sales aren't enough. Celebrity appearances are an advertising staple, with one survey last year suggesting as much as 20 percent of all ads featured a TV, film or sports star. Last year (the year of Obama) was a stellar year for black celebrities in particular who created, endorsed, and cashed out on brands ranging from champagne to satellite TV.
2009 is already opening up with some very interesting developments...
Rapper Soulja Boy is becoming a Cartoon Series...
Soulja Boy may not be the kind of Hip Hop I'd like, but within the corporate playing field there is a place for everybody who fits the mold. Soulja Boy has been able to make a name for himself that’s permanently etched into today’s pop culture. His newest project is “Soulja Boy Tell ‘Em: The Animated Series”, a 2D/3D cartoon hybrid that’s a little bit South Park. And I predict that he may end up doing better in this arena than Andre 3000, M.C. Hammer, and Kid ‘n’ Play.
Mr. Chicken & Beer, Ludacris becomes the first...
The Atlanta-bred rapper’s new album “Theater of the Mind” will experiment with a new technology called HDS (High Definition Sound) which is basically a higher fidelity of surround sound that isolates Luda’s voice and his instrumentals in a way that makes every single note clear. His album is the first rap record to be released in HDS. His album will not only be released on CD but in special BluRay format as well...He's definately pushing into new things.
Kobe Bryant is enterprising Online...
Want the latest information on Lakers shooting guard Kobe Bryant?
The recently re-launched KB24.com This website is not just a clean charcoal and chrome design, but it has some social networking and fan interaction features (video, audio, photos, chats, personal profile pages, etc.) and a $50 price tag to access them all. You also get a T-shirt with that purchase. If you’re looking to go the free route, Kobe’s new site still offers some information. The “News” portion of the site functions a bit like a blog, offering information on Kobe’s media appearances, games, and new kicks available in the KB24.com store. I'm interested to see how well this site does...
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