Last year, Chicago emcee Common announced plans to partner with Microsoft and create an innovative new line of t-shirts called Softwear. After several months, Common has unveiled the first Hip-Hop centered product from the brand, and it is aptly titled “The Creator: The Code of Hip-Hop.” The all-black shirt features the full lyrics of Common’s 1994 classic “I Used to Love H.E.R.” written in 80s computer font. In addition, the acclaimed Chicago emcee has designed three other shirts showcasing throwback styles in phrasing, dress, and social courtesy.
This piece is called "The Giver"
Common says: "I wanted the vision to be progressive, I wanted it to be fresh-looking. I wanted it to bring a certain nostalgia that you feel like man, this is incredible artwork and I want to wear this and I want it to reflect beauty, creativity and humanity. When I wear t-shirts I want it to look fly but say something too. So some of the shirts got messages some of it bring...all of it got a purpose, all of it's got a certain nostalgia of '85 and that era. I really wanted it to be progressive pieces that have purpose."
"The Vision"
Hip Hop and a Microsoft fusion...who would have ever thought they would SEE that.
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