"The advertising agency that came up with the sign says the goal was to reduce the road toll by creating maximum awareness through unease." It's pretty terrifying, but according to the ad agency, there hasn't been a fatality since.
Tuesday, July 7, 2009
Advertising: A billboard in New Zealand that bleeds when it rains
An ad agency in New Zealand made a series of billboards that remind drivers to slow down and "drive to the conditions" during the rainy season. The billboards, which feature a young person's face, start bleeding whenever it rains.
"The advertising agency that came up with the sign says the goal was to reduce the road toll by creating maximum awareness through unease." It's pretty terrifying, but according to the ad agency, there hasn't been a fatality since.
"The advertising agency that came up with the sign says the goal was to reduce the road toll by creating maximum awareness through unease." It's pretty terrifying, but according to the ad agency, there hasn't been a fatality since.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment