Rocawear, apparently. He recently sat down with WWD to discuss his new blueprint for the brand, amongst other things:
His biggest challenge, he said, has been the ability to grow the women’s side of the business — but that’s a challenge he’s attacking head-on. “It’s been tough with the growth of fast-fashion retailers out there like H&M and Forever 21,”
he said. “It’s made things really difficult for the women’s side of the business. That, paired with the closings of so many specialty stores in this economy, we are still trying to figure out what to do. It’s hurt us a lot.”
But, Carter said, he is determined to rise above the challenges. With the music business, he said, executives were blindsided by technology and didn’t know what to do when downloads became more popular than CD stores. He doesn’t want to see the apparel industry — especially Rocawear — get blindsided by competition from fast-fashion retailers.
“It’s difficult to make jeans digital, so I’m not so worried about technology getting ahead of us,” he quipped. “But there are certainly a number of challenges we have to meet as a fashion brand.”
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