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Monday, May 16, 2011

Public Speaker: Greg Stielstra - How Social Connection Influences Choice

The digital revolution has enabled latent human inclinations and changed the shape of social connection; transforming the way information, ideas and trends spread. Discover the new paradigm and why, if you want to influence culture, you must begin by influencing your neighbor.

What I gathered from this video is; reaching everyone at the same time will never be as effective as reaching those who've already established a clear evidenced power with what's called "social proof" - in other words hit up everyone whose cool because they'll affect the most amount of "approvals" and the many others who are like them will approve also...lol

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