Our team here at I AM IN DEMAND and the staff of WHOLE WHEAT BROTHERS MUSIC went exceedingly hard on this project. All independent musical efforts are not possible without the help of the many people who'll believe in you (especially the members of his crew which Sep calls NevR - a statement of defiance against those who would tell him that his music would NevR happen).
Great things we're accomplished and we've got an amazing mixtape (Drops May 29th) and many more videos to show the public. We didn't want DOT CITY to look like your typical Music Video...so there were no fancy rented cars, nothing spent out of our hard earned money to personify a lifestyle that isn't Sep, all we wanted to do was capture the real candid everyday illumination of the downtown Toronto night. Just him and his boys in the broken down Toyota Corolla coasting through the city streets. We wanted images of Sep that would be more cinematic in nature and that was beautifully captured thanks to the directional eye of Andre Rehal and his crew.
MAY 29TH...
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