It's called Guerilla Marketing and it has perfected the technique of catching people’s eyes and grabbing their attention, targeting consumers in unexpected ways, in unconventional places.
(Boxed Water) I’m not sure if this is a product improvement, or if it's just some sort of marketing gimmick. I know people who drink at least 8 bottles of water per day, everyone knows the co-worker whose gulping a thousand litres of water on the job, because that's what they tell you is healthy, DRINK LOTS OF WATER. But ads like these are telling people that they should start drinking boxed water, better for the environment, or just more of a gimmick?
And then...there's shit like this...lol. I don’t really ‘get’ the Bottled Water Industry. It seems like everyone has ‘the same product’, but for different reasons, people tend to ‘like’ one type over the other, I think it's all B.S.
Anti-graffiti Ad...
Ad to pressure donations...
Anti-Smoking Ad...
Pretty Drastic Measures...lol
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