Tiger:
Woods, whose annual endorsement income is estimated to top $100 million thanks to Nike, Buick and other successful suitors, will maintain his leading role as the top pitchman in all sports. He is becoming more appealing as he ages — the fact that he’s a family man with baby Sam Alexis has humanized this once-robotic superstar. The chance that the U.S. will recover the Ryder Cup on home soil in Louisville — and that Woods may, for once, play to his potential in that tournament — is an added bonus for those looking to sign him.
Lebron:
James has become the must-see player in the NBA, and his poise and business acumen off the court (he even runs his own marketing company) is attractive to many firms. Expect the U.S. star to break out big in China — where a LeBron Nike sneaker was recently introduced — during the Summer Olympics, leading to international endorsement offers. Already estimated by Fortune to bring about $25 million a year from endorsements, his one drawback is playing in small-market Cleveland (and on a Cavalier team that flails without him). Yet at 23, barring injuries, he has the most marketing potential of anyone in the NBA over the next 15 years.
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