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Thursday, June 11, 2009

Marketing 101: Street punk meets high fashion, what do you guys think of this fusion?



Whoever is still saying "punk" is dead surely isn’t in tune with the many Spring 2009 collections that have paraded down the fashion catwalks in many fashion capitals. The style once associated with outcasts and freaks has infiltrated high fashion this season. Designers like Chanel and Givenchy are replacing class for trash infused elegance in their present collections by showcasing edgy trends that you’d think they snagged right out of Siouxie Sioux’s closet in the eighties. Things like clear and patent leather platforms, black leather dress shirts and shredded denim stake their just place on the runways of Paris, Prague and Milan among others.

Remember Punk Legend Siouxie Sioux from the Eighties?



The resurrection of that eighties era is being spawned by generation-X designers who have taken it upon themselves to go to the next level. You are seeing more and more barely-knitted tights that border upon disintegration from Rodarte and shredded tees by Jeremy Laing that are so effortlessly cool that Sid Vicious is turning in his grave with envy. Even evening wear from Balmain (the likes of Beyonce and Victoria Beckham) are adopting the street punk influence in the form of luxuriously ironic, torn and mangled lace dresses with shoulder pads (yes, Christophe Decarnin totally went there), bringing massively broad shoulders back with a vengeance.

From a Rodarte Fashion Show


Designer Jeremy Laing




Balmain: Christophe Decarnin


Footwear by Christian Louboutin and Gucci adorned their collections with strategically placed spikes and metal studs, giving elegance to a very punk inspired look that I feel pulls in an older generation while at the same time infusing the image with a modernity that refreshes it for public affirmation. My final words to those who want to embrace this trend: less is definitely more. Nothing says fashion overkill like dressing head-to-toe in a single style. Instead, I'd mix-and-match one statement piece like ripped jeans or a leather jacket with simple basics you probably already have in your closet for a balanced look. I am seriously contemplating a hybrid of this image-trend for an artist that I'm working with, I'd like advice and comments from anyone who reads this blog.

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