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Friday, August 14, 2009

Breaking down the Music Distribution Game: RouteNote is a Digital Solution

Check out: routenote.com



In case you were wondering...the chart above is from years ago when CD’s were priced around $15 dollars. Today they cost around $10-12, and the distribution of music has changed because of new services (internet media, etc). Cheap tools to help independent musicians sell their music online are proliferating like mushrooms after a rainstorm: Audiolife is one such medium, which gives bands an online store to sell CDs and merchandise with absolutely no up-front costs (they take a cut of sales as you make them). Audiolife is cool for independent musicians on a limited budget, although nobody's going to confuse them with the newest Kanye West album.

And by that I mean Audiolife's download store is a little weak: instead of placing your songs in Apple's iTunes store--which accounts for more than 80 percent of online music sales--and other high-profile venues like Amazon's MP3 store, Audiolife creates a widget that you can place on your own Web page or social-networking site. That's fine if you've got a lot of fans already visiting your Web site. But what about more general music fans who often shop for music online, but wouldn't go out of their way to go to your Web site--think friends of friends, or music lovers who read about new bands online or in a paper. Do you really want them to come up blank when they run a search on iTunes?

CD Baby and Tunecore already offer digital distribution through iTunes and other stores, but both of them charge you money whether you make a sale or not. In contrast, U.K.-based RouteNote charges you nothing until you make a sale, at which point they take a 10 percent cut of whatever the store pays out.

Specifics: CDBaby charges you a one-time set-up fee of $35 (which covers setting up a store for physical CDs as well), then takes 9 percent of digital download revenues. TuneCore, which does digital distribution only (no CDs) charges you $20 a year for each album they stock, but takes no cut. So on a straight numbers basis, RouteNote's a better deal than CD Baby for digital-only distribution, and a better deal than TuneCore if you expect to sell low volumes of downloads. Of course, there are a lot of other factors to consider, like customer service and speed of submission to iTunes and the other stores, but RouteNote looks like it's worth checking out.

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