An author like Douglas Rushkoff has made some statements in the past about Judaism that I don't agree with; but from a social media and marketing standpoint he is quite brilliant, and I am capable of separating what I'd consider usable and discard other more polemic viewpoints of his. Program or Be Programmed by Douglas Rushkoff goes into the debate over whether the Net is good or bad for us. the argument is essentially beside the point: it's here; it's everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? "Choose the former," writes Rushkoff, "and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make." In ten chapters, composed of ten "commands" accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.
You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.
Follow @Iamindemand and join the conversation on Twitter Right Now!!!
No comments:
Post a Comment