"He's searched (online) twice as much as Eminem, who just dropped a record but is mostly selling to old fans," said Yves Darbouze, CEO of pLot Multimedia, a New York-based marketing firm behind campaigns for the likes of Frank Sinatra, Alicia Keys, Toyota and Pepsi.
The company pursued a contract with Drake after determining his "blue-chip" marketability, in part by measuring the algorithms of positive vs. negative online comments. The performer, who now shares management with Kanye West and Lil Wayne, scored an "off the charts" 78 per cent, compared with, say, Diddy's career range of 48-58 per cent, or 50 Cent's 38-48 per cent, according to Darbouze.
Memorable Moment...
"no blackberry, I aint looking at my phone"
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