Many leading global and corporate companies are fast-tracking initiatives that enhance diversity in brand imaging and advertising; and that's because diversity representation has now been changed from a persistent problem to a competitive edge. While this trend in marketing is now becoming popular, one man had strategically positioned himself ahead of the pack; and that businessman was Steve Stoute.
STEVE STOUTE'S TRANSLATION CONSULTATION
Steve Stoute (pictured above to the left of Jay-Z) was a former record executive who turned into an urban-marketing guru, and he is now the marketer behind many celebrity and brand pairings. He's matched-up Justin Timberlake with McDonald’s, Jay-Z and Reebok and Hewlett-Packard with Gwen Stefani. He brokered a brilliant deal between R&B star Beyonce and Samsung to make what was called the B’phone, a limited-edition cellphone that came preloaded with photos and videos of the singer. It is marketing ideas like these that are opening the doors of an ever more welcoming corporate America.
His company provided strategic counsel and marketing communications guidance for Chevrolet and other GM vehicle brands in the U.S on key projects. He helped expand GM's appeal to young, diverse, well-educated consumers living in key metropolitan markets in the US, particularly coastal markets - just in case you thought he was only a celeb-marketer; Steve Stoute is breaking barriers. And just as I had stated above, large and very powerful conglomerates are increasingly interested in hiring think-tanks that cater to the hip hop influenced market of consumers.
Urban culture is immensely innovative
Steve Stoute says: "The power of Hip-Hop and the culture it harbors is breaking down walls in corporate America daily". He's done this mainly by establishing connections between Fortune 500 companies and celebrities from music, sports, entertainment and fashion. He's an inspiration but he hasn't a monopoly on this particular business model and this connection between urban America and corporate America is to be a continuous one.
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2 comments:
Good post. I'm a Public Relations and Print Journalism major. Thanks for the information.
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