NEW INDUSTRY STANDARD: Adidas enters into the Augmented Reality phenomenon

Via: wired.com



Taking on the now industry standard concept in the games field of augmented reality, Adidas has created a virtual 3-D world that can be accessed using a future line of five men’s sneakers. Users need to visit the adidas site and hold up their sneaker to their webcam; and the shoe will feature a code implanted in the tongue which will allow a virtual world to pop up and be navigated through, using the sneaker itself. Adidas will continue the project and present three games (one based on music, one on star wars and the other is a skating game) each developed by xForm. The shoes with the augmented reality codes will cost between $65 and $95 and will be available starting February.

More on this technology, read HERE

Augmented reality: a way to expand the real-world

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable. Augmented reality research explores the application of computer-generated imagery in live-video streams as a way to expand the real-world. I can see this sorta thing becoming the surge behind what keeps Magazine print alive. See the video below for a look into what Augmented reality is...

6-In-1 Flash Accessory Kit Has Everything You’ll Need

Via: gadget.brando.com



If you’ve spent a lot of time behind a camera, you’ve no doubt discovered just how much of an impact lighting has on your pictures. Sure, you can make do with that built-in flash on your DSLR, but if you really want some great shots, you’ll need to cough up the dough for a decent flash. Once you’ve done that, you can pick up this awesome kit from Brando that will really let you do some cool stuff.

This kit includes 6 different flash accessories that will drastically improve the quality of your shots. I’m still in the learning process myself, and for $88, this kit certainly looks tempting.